Finding New Audiences Finding New Audiences Finding New Audiences

Finding New Audiences Finding New Audiences Finding New Audiences

(Module One of Two)

Finding New Audiences is an immersive exploration of major areas an artist must be familiar with to effectively promote their work to different target audiences. Over two sessions, we will explore the general principles, practices, and techniques of fostering artwork in today’s art market and cultural institutions of contemporary art.

Visual artists will have the chance to radically rethink the promotion process by exploring every significant facet of the communication tools currently in use in-depth. Topics covered include web presence, social media, portfolio design and networking through practice, lectures, and collaborative experimental projects.

The major takeaway for participants is the expertise they will acquire in designing an effective promotional strategy by optimizing their communication toolkit to the audiences they most want to reach. An essential part of the course is discussing funding, crowdfunding, and sponsorship issues that often govern contemporary photography projects. Subsequently, from this course, each participant will acquire the turn-key tools to promote their work, among other topics successfully.

This program is also presented in the MFA program of the School of Fine Arts in Athens, in the Bachelor & MFA program of FAMU, Department of Photography, Film and TV School of the Academy of Performing Arts in Prague.

  • — 13/04/2024 at 19.00 Athens time
    (GMT: 17:00, EST: noon, PST: 09.00)

    — 14/04/2024 at 19.00 Athens time
    (GMT: 17:00, EST: noon, PST: 09.00)

  • 125 Euros.

  • Lambros Papanikolatos, a distinguished professional, holds an MA in Photography from FAMU, Prague, with honors. Recipient of the Alexander S. Onassis Public Benefit Foundation Scholarship and a Fulbright Grant, he's showcased his work internationally, housed in public and private collections. With extensive experience in cultural projects, he's collaborated with renowned institutions like Houston FotoFest and the National Museum of Modern Art Athens. Since 2011, he has spearheaded curatorial projects and publications. As the program leader for the BA (Hons) Degree in Photography at AKTO College, validated by Middlesex University London, he also teaches in the MA Programme at Middlesex University and AKTO College. Additionally, he contributes to the Biennale of Ceramics in Santorini 2024.

  • Modules 1 and 2 are designed as interconnected components, offering a comprehensive learning experience when attended sequentially. However, each module is self-contained, ensuring that participants can seamlessly join either Module 1 or Module 2 based on their preference or schedule. While attending both provides a holistic understanding, opting for just one module remains an enriching and stand-alone learning opportunity.

  • The course is held via Zoom.